An Automotive Lifestyle Event Unlike Any Other
The Bay Harbor Concours d’Elegance is more than an automotive showcase—it is an immersive celebration of history, craftsmanship, and the art of motoring, set against the breathtaking splendor of Northern Michigan in the fall. As the crisp autumn air mingles with the scent of turning leaves, the region transforms into a masterpiece of fiery reds, golden yellows, and rich ambers, creating a setting as exquisite as the automobiles on display.
Designed to stand among the world’s most prestigious concours events, this experience offers not just a glimpse into automotive excellence but a journey into the heart of Northern Michigan’s most enchanting season—where every winding road, lakeside vista, and whispering forest enhances the grandeur of the occasion.
The Bay Harbor Concours d’Elegance is an Exquisite Multi-Event Celebration of Prestige, Passion, and Unrivaled Luxury
The Bay Harbor Concours d’Elegance – Mid-October 2026
The Ice Run – Walloon – February 2027
2026–2027 marks the beginning of something extraordinary: a pair of signature automotive events designed to elevate Northern Michigan as a world-class destination for enthusiasts, collectors, and the automotive industry alike.
The Bay Harbor Concours d’Elegance
Mid-October 2026 | Bay Harbor, Michigan
Set amidst the vibrant autumn colors of the Lake Michigan coastline, the Bay Harbor Concours d’Elegance is an elegant, multi-day experience that brings together the finest in automotive design, craftsmanship, and history. Guests will enjoy exclusive vehicle showcases, private receptions, curated culinary experiences, and world-class hospitality throughout Northern Michigan’s most luxurious venues.
This is more than a car show—it is a celebration of automotive artistry and heritage, set in a breathtaking setting during peak fall color. Attendees will mingle with collectors, designers, and luminaries from across the industry as they explore some of the most historically significant and visually arresting automobiles ever built. This Concours is presented by the Automotive Hall of Fame and supported by leading automotive manufacturers/suppliers, key lifestyle brands, and racing legends, is positioned to attract a distinguished roster of participants and attendees, solidifying its status as a premier international gathering.
The Ice Run – Walloon
February 2027 | Walloon Lake, Michigan
Launching in February 2027, The Ice Run – Walloon is an exciting new event inspired by the glamour and spectacle of “The ICE” in St. Moritz Switzerland. Held on the frozen surface of historic Walloon Lake, the event will feature rare and iconic vehicles—both vintage and modern—driving, displaying, and performing in a dramatic winter setting.
Unlike many similar events, The Ice Run – Walloon is open to the public, inviting enthusiasts, families, and first-time visitors alike to witness this spectacular fusion of automotive performance and winter beauty. Expect curated exhibitions, on-ice demonstrations, elevated hospitality, and engaging experiences for guests of all ages—set against the charm of a beautiful Northern Michigan winter.
Together, these two signature events will define a new standard for automotive lifestyle experiences in the Midwest—one that honors tradition while embracing innovation, set within the natural splendor of Michigan’s most iconic destinations.
Additional event details and registration information to follow.