A Celebration of Automotive Elegance
The Bay Harbor Concours d’Elegance is a world-class automotive and lifestyle gathering set against the extraordinary backdrop of Northern Michigan’s Little Traverse Bay. The event celebrates the art, history, and future of the automobile, bringing together exceptional vehicles, influential collectors, industry leaders, and cultural institutions for a curated, multi-day experience.
Developed in close collaboration with the Automotive Hall of Fame, the Bay Harbor Concours is grounded in a shared commitment to honoring automotive heritage, design excellence, engineering achievement, and the individuals who have shaped the global automotive industry. This relationship provides an authentic foundation that distinguishes Bay Harbor among emerging international concours.
The Bay Harbor Concours is part of a broader, year-round automotive program that also includes The Ice Run – Walloon, a winter automotive experience inspired by Europe’s most iconic alpine motoring events. Together, these complementary events celebrate the automobile across seasons and settings—on the fairway, on the road, and on the ice.
Guided by the values of preservation, education, and cultural impact, the Bay Harbor Concours d’Elegance supports philanthropic initiatives benefiting the Automotive Hall of Fame and select regional and national organizations, while delivering an experience defined by authenticity, elegance, and purpose
The Bay Harbor Concours d’Elegance is an Exquisite Multi-Event Celebration of Prestige, Passion, and Unrivaled Luxury
The Bay Harbor Concours d’Elegance – October 14 - 18, 2026
The Ice Run – Walloon – February, 2027
2026–2027 marks the beginning of something extraordinary: a pair of signature automotive events designed to elevate Northern Michigan as a world-class destination for enthusiasts, collectors, and the automotive industry alike.
The Bay Harbor Concours d’Elegance
Bay Harbor, Michigan
Against the dramatic backdrop of Lake Michigan’s sparkling shoreline and framed by the fiery brilliance of peak autumn color, the Bay Harbor Concours d’Elegance emerges as a refined celebration of elegance, heritage, and automotive mastery. Over the course of five unforgettable days, this international gathering of connoisseurs, collectors, and cultural tastemakers will redefine what a Concours can be.
Guests will experience exclusive showcases of the world’s most significant automobiles—ranging from timeless classics and elegant coachbuilt masterpieces to cutting-edge hypercars, raw and powerful Detroit Muscle, motorsports legends, and so much more. Each vehicle is carefully curated for its historical importance, artistry, and innovation, ensuring a collection that is as diverse as it is extraordinary. Intimate receptions, world-class culinary programs, and carefully crafted hospitality will unfold across Bay Harbor’s most prestigious venues, creating a seamless blend of sophistication, leisure, and spectacle.
But this is far more than an automotive exhibition—it is an immersive celebration of design, performance, and human achievement. From fireside conversations with designers and racing legends to curated experiences with leading manufacturers and luxury brands, attendees will engage with the people shaping the past, present, and future of mobility.
Presented in partnership with the Automotive Hall of Fame, and supported by an elite roster of automotive manufacturers, suppliers, and lifestyle brands, the Bay Harbor Concours is poised to establish itself as a cultural landmark on the international calendar—a world-class stage where elegance and performance converge on the shores of Northern Michigan.
The Ice Run – Walloon
Walloon Lake, Michigan
In February 2027, the frozen expanse of historic Walloon Lake will be transformed into a glittering amphitheater of speed, spectacle, and style as The Ice Run – Walloon makes its highly anticipated debut. Inspired by the legendary allure of “The ICE” in St. Moritz, Switzerland, this extraordinary event will introduce a uniquely American interpretation of winter glamour and automotive passion.
On the crystalline surface of Walloon Lake, rare and iconic automobiles will come alive in motion—ranging from prewar grand prix racers and rally icons to exotic supercars, Detroit Muscle, vintage classics, and modern performance marvels. Guests will witness exhibition runs, curated static displays, and on-ice activations from leading manufacturers, all set against the crisp purity of a Northern Michigan winter.
Like its European counterpart, The Ice Run – Walloon embraces an inclusive spirit, welcoming the public alongside discerning collectors and enthusiasts. Families, first-time visitors, and seasoned aficionados alike will share in the wonder, enjoying elevated hospitality, luxury brand experiences, and engaging activities for all ages. Fire-lit lounges, gourmet winter fare, and curated après-ice gatherings will envelop the event in warmth and refinement, ensuring that the chill of the season only heightens the sense of magic.
By merging timeless automotive artistry with the splendor of Michigan’s winter landscape, The Ice Run – Walloon is destined to become a signature international celebration of beauty, performance, and community, anchoring Northern Michigan as a premier global destination for the automotive lifestyle.
Summary
Together, the Bay Harbor Concours d’Elegance and The Ice Run – Walloon will define a new standard for luxury automotive lifestyle experiences in North America. One celebrates elegance amid the grandeur of autumn on Lake Michigan, the other embraces performance against the crystalline beauty of winter. United, they will establish Michigan as not only the birthplace of the automobile but also the stage for its most glamorous and forward-looking celebrations of heritage, artistry, and innovation.
Additional event details and registration information to follow.